In another year of growth and adjustment in the Australian eCommerce industry, Catch.com.au has continued to adapt to new seller and customer expectations. Here are some major updates from the team on exciting projects executed in 2021…
Catch Xmas Widget
As Catch transitioned into the second half of 2021, we begin preparations for our peak period and busiest time of the year – Christmas trade.
At Catch, our customers are at the heart of everything we do – and ensuring they receive their gifts in time for Christmas is something we believe is crucial. We want all our Catch customers to be able to enjoy Christmas stress-free, safely knowing that if they shop with us, they will receive their gifts in time for the special day.
To support this, we communicate to our customers via a special Christmas Delivery Widget which promises them they will have
their parcel delivered to their home in time for Christmas.
To achieve this, each seller will have a personalised cut-off calculated by data points and performance metrics, which will be based on how long it takes for 9 out of 10 of orders placed with each store to be dispatched.
Whilst this allows Catch to maintain its promise to its customers, we want to provide all sellers the opportunity to be rewarded for their ability to dispatch and deliver at a speed that Catch customers expect and appreciate.
This will allow sellers to increase their selling ability closer to the Australia Post cut-off date. Each seller’s personalised cut-off date will be based on their ability to dispatch and deliver.
Catch Team Growth
In a year of company-wide growth and record-setting onsite, the team at Catch has grown offsite significantly in 2021. With increases resources and expertise, Catch is now better equipped than ever to take each function of its marketplace team to new levels and take advantage of the huge momentum generated in the pandemic.
Mentioned earlier, the Curation (DPC) Team has increased its head-count to 20, meaning not only will the approvals process become more efficient, but more initiatives such as the Rejected Reasons Dashboard are achievable, helping sellers list their full range to the best of their ability.
Catch’s Onboarding Team is now 20 strong and is divided into specialised teams. When sellers enter the onboarding stage, they will work with a dedicated member of the team who has intimate knowledge of the method they’ve chosen. The Seller Support Team will have doubled its member count by the end of 2021, meaning more cases will be tended to in quicker time, with a similar specialised approach. Combined with more active response times is more resources and detailed material in each seller’s Partner Portal Help Centre.
By Christmas time 2021, Catch’s Category Manager/Business Development Manager team will have 15 members – that’s a member per major category on the marketplace. Any seller looking to join Catch marketplace will be contacted by a member of the team who will provide expert/ customised advice on the best way to enter each marketplace category and maximise opportunities.
Smarter Data – Product Recommendations Sophistication
To improve the Catch customer seller journey, our DNA team has made some key advancements to our ever-evolving Product Recommendations tool.
In early 2021, this feature was added to our product pages and cart pages, and now scrolls on the homepage for any marketplace user.
To compliment the increased exposure, the capabilities of this tool have become more robust and customised, meaning more relevant and accurate suggestions are now available for all shoppers.
Using an enhanced algorithm, these recommendations are now based on a range of insights including:
> User browsing data
> Similar demographic purchases and views
> Similar products to previous search and purchase
> Trending product (also within the category)
> Bestselling product
> Event recommendation
> Category/brand recommender
Results have shown a strong increase in engagement rates across site users, and has also increased Average Order Value and cart size dramatically, indicating that Catch customers are more connected that ever.
Catch Team Growth
In a year of company-wide growth and record-setting onsite, the team at Catch has grown offsite significantly in 2021. With increases resources and expertise, Catch is now better equipped than ever to take each function of its marketplace team to new levels and take advantage of the huge momentum generated in the pandemic.
Mentioned earlier, the Curation (DPC) Team has increased its head-count to 20, meaning not only will the approvals process become more efficient, but more initiatives such as the Rejected Reasons Dashboard are achievable, helping sellers list their full range to the best of their ability.
Catch’s Onboarding Team is now 20 strong and is divided into specialised teams. When sellers enter the onboarding stage, they will work with a dedicated member of the team who has intimate knowledge of the method they’ve chosen. The Seller Support Team will have doubled its member count by the end of 2021, meaning more cases will be tended to in quicker time, with a similar specialised approach. Combined with more active response times is more resources and detailed material in each seller’s Partner Portal Help Centre.
By Christmas time 2021, Catch’s Category Manager/Business Development Manager team will have 15 members – that’s a member per major category on the marketplace. Any seller looking to join Catch marketplace will be contacted by a member of the team who will provide expert/ customised advice on the best way to enter each marketplace category and maximise opportunities.